![]() We specialize in sustainable weight loss, not gimmicks.The New York Times reported on a new study on excess weight and COVID (link to the article).To get the message out, write a blog you will also send to your email list. Avoid the urge to say “I told you so.” Say that privately to other gym owners only, curse your ignorant politicians in your head and then move on. Then invite them to come in and talk to you about coaching.Īs new research rolls out, your job is to put it in perspective for people and link it to corrective measures. ![]() Instead, tell local people how they can actually drop pounds and fat, and give them realistic expectations instead of empty promises. Without your voice, they’re going to be led astray by all the stupid powders, wraps, cleanses and extreme diets that fill the internet.ĭon’t let a prospective client in your area waste time and money on some “thermal-nuke fat-destroying weight-loss band” that retails for $19.99. That will not change even as more research lays out the exact relationship between COVID and obesity.īut some people are going to want to lose weight and body fat after reading that New York Times article. Let’s be real: People have been told that excess weight is associated with negative health effects for years. Approximately 27% gained less than 12.5 pounds and about 10% gained more than 12.5 pounds, with 2% gaining over 27.5 pounds.” Harvard Health Publishing article: “Did We Really Gain Weight During the Pandemic?” Key quote: “39% of patients gained weight during the pandemic, with weight gain defined as above the normal fluctuation of 2.5 pounds. “ParticipACTION: 2021 Report Card on Physical Activity for Adults.” Key quote: “Compared to their typical behaviour prior to the COVID-19 pandemic, 61% of adults indicate spending somewhat or much more time in front of screens.”ģ. And in people who are obese, there can be a lot of body fat.”Ģ. 8 New York Times article: “The Coronavirus Attacks Fat Tissue, Scientists Find.” Key quote: “The coronavirus appears to be able to evade the body fat’s immune defenses, which are limited and incapable of fighting it effectively. But they aren’t being given an exact, step-by-step plan to drop those pounds.ġ. People are hearing more and more about how excess weight and body fat are tied to poor health and risk of death. Instead, I’ll just highlight an opportunity for you: I won’t make this column political and get into the finer points of pandemic management, economics, “body shaming,” social media and gym ownership. It’s no wonder the pandemic seems endless.īut at least you have another opportunity to help people get through it. Over the last year, social-media platforms have been cracking down on or banning ads promoting weight loss.Īnd you, as a gym owner, know that your business has had its ability to help people become or stay fit reduced by pandemic-related measures since 2020. A recent study has linked excess weight and body fat to increased risk of severe COVID-19 and COVID-related death.Īnother recent study reported that Canadians grew increasingly sedentary during the pandemic.
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